The Self-Equity Firm is a personal development and empowerment coaching firm where individuals unlearn, relearn and grow through personal accountability and action. 

The Self-Equity Firm utilizes proven coaching techniques, behavioral strategies, time-structured activities, interactive tools, and shared mutual experiences to build self-awareness and reach your goals.

Hi, I’m Pallah Burdis, MSW.

Your Goal Attainment Bestie!


I had to empower myself to overcome obstacles that seemed beyond impossible.

My coaching motto is empowerment, grit and self-awareness produce results.


Pallah is a Seattle native and licensed mental health professional, goal attainment coach, group facilitator, and author in progress. Despite her accomplishments, Pallah is no stranger to running the streets, community violence, intra-generational trauma, substance misuse, poverty, and all the unhealthy trauma that makes you resilient beyond your wildest dreams. She has been an at-risk truant, a homeless teenager, a high school dropout, a TANF recipient, a college dropout, and a career professional battling depression.

I created the Self-Equity Firm to educate, empower and coach individuals with similar backgrounds to shift their mindset and attain their goals in the area of education, mental wellness, finance, and personal development.

Pallah holds a Master's degree in Social Work from Boston University and currently lives outside of Houston, Texas with her husband and daughters. She enjoys taking long road trips, eating street food, and beading as a form of self-care.

Shift Your Mindset


Mindset is the first step towards goal attainment. The Self-Equity Firm helps you understand self-awareness and mindset as it relates to goal attainment.

Formulate a S.M.A.R.T Plan

Formulating a solid, time-measured plan based on realistic expectations is critical to any goal. Learn the techniques scholars, entrepreneurs, social scientists, politicians, and high-performing individuals use to visualize, plan, and execute their goals.

Resistance to Attain


Resistance is a cycle that keeps you from taking action or seeing more for yourself. Learn how to spot the triggers that are keeping you stuck. Through coaching, you'll become empowered to give yourself permission to take action.